Professional Services
The professional service sector is an important contributor to the Australian economy both in terms of employment and productivity improvement. This sector cuts across many industries including accounting, market research and management consulting services. Australia has demonstrated its excellence in this industry over the past years and the industry has grown due to the continuous outsourcing of business management services to niche subject matter experts.
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Cortextual partners with its clients to
The strategic focus is on clients' main capabilities to continuously improve performance and unleash the hidden potential. Cortextual's main areas of expertise are
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Cortextual recognises that these four areas are strongly interlinked. Innovation is a result of managing knowledge through design thinking methodologies to achieve sustainability. Whichever way we look at our services, our approach connects all four areas.
Business Innovation is core to everything. We all get tired from the same products and services, we are offered on a daily basis. Service innovation is a new concept that is taken into practice. It can be for a new customer interaction channel, a distribution system or a technological concept or a combination of them. A service innovation always includes replicable elements that can be identified and systematically reproduced in other cases or environments. The replicable element can be the service outcome or the service process as such or a part of them. A service innovation benefits both the service producer and customers and it improves its developer’s competitive edge. A service innovation is a service product or service process that is based on some technology or systematic method. In services however, the innovation does not necessarily relate to the novelty of the technology itself but the innovation often lies in the non-technological areas. Service innovations can for instance be new solutions in the customer interface, new distribution methods, novel application of technology in the service process, new forms of operation with the supply chain or new ways to organize and manage services.
Design thinking is a formal method for practical, creative resolution of problems or issues, with the intent of an improved future result. In this regard it is a form of solution-based, or solution-focused thinking which starts with a goal (a better future situation) instead of solving one specific problem. By considering both the present and future conditions, the parameters of the problem, and possible solutions, may be explored simultaneously. Cross asserted that this type of thinking most often happens in the built, or artificial, environment.
This approach differs from the scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution. Design thinking starts without preconceived problem definitions and solutions, in order to discover hidden parameters and alternate optimized paths to the goal. Because Design Thinking is also iterative, any solutions are also potential new starting points for future phases.
This approach differs from the scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution. Design thinking starts without preconceived problem definitions and solutions, in order to discover hidden parameters and alternate optimized paths to the goal. Because Design Thinking is also iterative, any solutions are also potential new starting points for future phases.
Knowledge Management ('KM') comprises a range of practices used by organisations to identify, create, represent, and distribute knowledge. It has been an established discipline since 1995 with a body of university courses and both professional and academic journals dedicated to it.
Many large companies have resources dedicated to Knowledge Management, often as a part of 'Information Technology' or 'Human Resource Management' departments. Knowledge Management is a multi-billion dollar world wide market.
Knowledge Management programs are typically tied to organisational objectives such as improved performance, competitive advantage innovation, lessons learnt transfer (for example between projects) and the general development of collaborative practices. Knowledge Management is frequently linked to the idea of the learning organisation although neither practice encompasses the other. Knowledge Management may be distinguished from Organisational Learning by a greater focus on specific knowledge assets and the development and cultivation of the channels through which knowledge flow
Many large companies have resources dedicated to Knowledge Management, often as a part of 'Information Technology' or 'Human Resource Management' departments. Knowledge Management is a multi-billion dollar world wide market.
Knowledge Management programs are typically tied to organisational objectives such as improved performance, competitive advantage innovation, lessons learnt transfer (for example between projects) and the general development of collaborative practices. Knowledge Management is frequently linked to the idea of the learning organisation although neither practice encompasses the other. Knowledge Management may be distinguished from Organisational Learning by a greater focus on specific knowledge assets and the development and cultivation of the channels through which knowledge flow
Sustainability is improving the quality of human life while living within the carrying capacity of supporting eco-systems", though vague, conveys the idea of sustainability having quantifiable limits. But sustainability is also a call to action, a task in progress or “journey” and therefore a political process, so some definitions set out common goals and values. The Earth Charter speaks of “a sustainable global society founded on respect for nature, universal human rights, economic justice, and a culture of peace.” This suggested a more complex figure of sustainability, which included the importance of the domain of 'politics'